Advertising your business is one of the most important and crucial components in how you will grow your business. If you’re a small or medium-sized company, advertising can be difficult to understand and figure out what works best for you. But there are some tried-and-true tactics that have worked well for both big companies and small businesses alike.

To build your business, you have to grow an audience. Sure, they may all be customers now and dependent on word of mouth for their referral network, but if no one knows who you are when it matters most in the future, then what good is a reputation? Your success depends not only on how well-known your products or services are today, but also whether people will know about them tomorrow.

The more prominent and recognizable your brand becomes as time goes by, the easier everything else gets; from customer acquisition to conducting market research that helps make better decisions with less guesswork involved every day.

In this blog post, we’ll talk about the top 5 reasons why advertising is so critical to any successful business owner’s growth strategy.

We’ll go over five different ways that marketing your products or services will help you get more customers: from social media ads to SEO campaigns, email marketing, print ads, and even direct mailings!

1) Social media is a powerful communication tool that more people use than ever before. With new social networks popping up all the time, it can be hard to find your way around and know where to put your money. For some companies, advertising on social media may not seem like an effective investment of their marketing budget because they are unsure about how many followers or likes their page has. However, Facebook and Twitter do offer advertising options for small businesses with low budgets that still have the potential for high ROI!

If your business depends on people calling you or interacting with your social profile or website, you may want to learn more about tools that can help you manage incoming sales calls. We published an article on how call tracking works a while back that may be worth a read.

2) “Search Engine Optimization is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results. Successful SEO can improve rankings, drive traffic, and increase revenue.”

Rather than spending money on social media ads, you may want to invest in Search Engine Optimization because it will help generate more profit for your business. However, in all reality, this should be used in conjunction with the other 4 marketing methods. If you get your website ranked for valuable keywords, the traffic is free, which helps to balance out your total customer acquisition costs overall.

3) It’s a well-known fact that email marketing is one of the best and cheapest ways to promote your business. But did you know it can also be used for local businesses? Whether you’re promoting restaurants, hotels, theaters, or any other type of local business, you should use email marketing to get people in the door and keep them coming back! Here are six tips that will help make sure your emails stand out from the rest and get your message across effectively:

1) Include a call-to-action

2) Make it personal

3) Make them feel guilty if they don’t buy (in a good way!)

4) Offer discounts or coupons at first glance

5) Include images and videos of products being sold

6) After they have done business with you, move them to a special list to receive exclusive ‘customer discounts’ etc.

4) Print ads are a great way to promote your small business. You may be thinking that print ads are not as popular as they used to be, but the fact is that there are many benefits of using this form of advertising. Print ads can help you get more customers and increase your revenue.

Print ads can be defined as anything from your local newspaper, yellow pages, a billboard, or magazines. The big problem with print ads in the past is that it was hard to distinguish which ones work and are most profitable, but that is not the case anymore. This can be achieved automatically using call tracking software for small businesses like RingIQ.

5) Direct mailings are a marketing tactic that many people think has gone by the wayside. In today’s Internet-driven world, it can seem like there is no need to send out physical marketing materials. However, this couldn’t be further from the truth! Direct mailings have been proven time and again to be one of the most effective methods for reaching prospective customers in your area who might not yet know about your business. Read on for more information about why you should consider adding direct mailing campaigns to your local marketing strategy.

We all have a favorite TV show or movie that we’ve seen multiple times. The same is true for your customers when it comes to ads; the more they see an ad, the more likely they are to remember and click through on it. As a local business owner, you need to make sure you’re getting as many impressions out there as possible so that potential new customers will know about your store. To do this well requires testing different types of advertising with different audiences in order to find what works best for your type of business before sinking too much time into one option. Luckily, RingIQ has managed these challenges by creating call tracking software which keeps track of people who call your business via your online and offline advertisements and tracks helps you distinguish what works best for your business.

Give us a call today or click the link below to discover how we may be able to help your business via our Discovery and Demo Call.